I’ve lost count of the number of times that I am driving, and I see a sign or some other form of advertising which interests me.  Whether its a billboard, information on a car or truck, or the common 18″ x 24″ yard signs that I see so many businesses using lately, I attain most of my business or product interests while driving.  And although I am able to see and memorize the name of the business, more times than not I am unable to safely get the phone number because I am driving.  As such, I go home and begin my search for the business name on the internet.  I am confident that I am not the only person who has these experiences.

Is your business on the Internet?

Like the 74% of Americans who utilize the internet to perform searches, I find it very discouraging to search for a business name and find no website for the lead I attained while driving.  In these scenarios I either give up and search elsewhere for the business or product I desire, or I am forced to recall where I saw the sign so I can get the phone number next time — hopefully?  However,  if the business information I observed was on a car or truck, obviously the lead is gone and that business just lost a customer because it doesn’t have a business website!

I find it pretty sad actually, because so many businesses — especially in the economic recession — rely so heavily on the affordable marketing that focuses on drivers, yet they fail to realize that in most cases a driver is NOT going to simply get the phone number.  People remember names first.

Business Website

Liberty Web Marketing offers website packages that are very affordable starting at $500.  This small investment should not make or break your company, but I guarantee that it is going to generate leads for your business!

Now perhaps you saw a website design company who offers cheaper package deals, and your wondering why you should chose Liberty Web Marketing over them?  My answer is this:

• Cheaper does not always mean better.  Remember, you get what you pay for.
• Will this other website design company get your business ranked on the first page of the search engines for “keywords” associated to your business niche?  Liberty Web Marketing will.
• Will this other website design company ensure secure, dynamic, user-friendly, and interactive website development with your customers in mind?  Liberty Web Marketing will.
• Will this other website design company passionately design and monitor your business website?  Liberty Web Marketing will.

Please keep in mind the most important role that your business website plays.  When a potential customer visits your website, all of the necessary information about your business, products, and how to contact you is contained there.  There aren’t anymore lost customer leads  who observed your business name but couldn’t get the phone number and subsequently NOT find your business on the Internet!

Downtown Waukesha has spent years transforming itself from a location shunned by outsiders due to its confusing one-way streets and nonsensical layout, to a lovely historical destination loaded with art galleries, fashionable eateries, and reputable businesses.  But despite these renovations, the layout of Waukesha — especially downtown Waukesha — is not conducive to hosting convenient parking for merchants.  By convenient I mean parking that is close to the store(s) you wish to visit.  However, if your amenable to walking a few blocks to get to your destination, then the Waukesha Business district is perfect for your business and merchants alike.

Nevertheless, being a Waukesha native I have seen many changes in the downtown business district despite the economic recession.  Although there are several established businesses that have been in Waukesha and have made a name for themselves and reap success in their niche, I have seen many businesses fail as well.  My recent travels through downtown Waukesha includes the site of a litany of empty storefronts, which I only attribute to one thing.  Bad marketing!

Business Marketing

Marketing comes in many shapes and forms, as well as many variations in cost and effectiveness.  Some notable resources include business ads in the Waukesha Freeman, billboards, or even utilizing yellowpages, superpages or other online advertising agencies.  You may or may not know that these resources can add up to costly business expenses that may or may not work.  Measuring the marketing success vs. the cost ratio is an integral value that must be evaluated when making the investment to market your Waukesha business.  And most important to be taken into consideration is the return value for your advertising cost.  What do you get back out of it?  How long will the marketing campaign remain in the minds of potential merchants?  If your marketing source is a newspaper the answer is pretty apparent.  If the reader does not see your advertisement the source ends up in the garbage.  However, if you couple your newspaper advertising scheme with an established online presence, chances are your Waukesha business is going experience much more success.  Therefore, implementing a web marketing campaign is essential to success.

Okay, so you may be thinking that having a website designed and developed can be very expensive as well.  Maybe at some of the Waukesha Website Design businesses, but not at Liberty Web Marketing.  Currently we offer a one year “Full” website package for only $500!  Most importantly the website is a virtually permanent advertising fixture, and with 74% of North America utilizing the internet to search for and find things, it cannot be topped by any other marketing campaign.  With this in mind you should consider Liberty Web Marketing as your Waukesha website design expert.

Web Marketing

Like I noted above, some website design businesses charge very expensive rates to design and develop an online presence for your business.  Although there are some places that implement effective marketing schemes which result in your business ranking well in organic search engine results, many of the website design companies simply charge your business for the glamorous looking website.  Granted, looks may be an important factor to be considered, especially when taking into consideration that the look of your website is a representation of your business.  However, looks are not everything when it comes to web marketing.  The primary purpose of a website is to advertise your business to the niche and area or in which your business is located.  As such, when you have a Waukesha business website the site should appear in a search for your business niche when searched by customers.  Moreover, although some Waukesha website design companies may have many, many websites that they have designed, do you value quality or quantity?  Do you value glamor or results that get your business recognized?  Liberty Web Marketing makes the internet happen!

For example.  Having developed Pearl Street Automotive in Waukesha, when you search Google for Waukesha Automotive repair or Waukesha mechanic, Pearl Street Automotive is there — on the first page where customers will SEE it!  That is what matters most in terms of effective marketing and website development.

If your Waukesha business does not have a website and you want it where it can be found — the first page of the search engines — please contact Liberty Web Marketing so we may exceed your business advertising needs at very affordable rates.

If your Waukesha business does have a website and its not on the first page of the search engines, your making a bad business investment!  Please contact Liberty Web Marketing so we may exceed your business advertising needs.

Thank you for visiting Liberty Web Marketing — your Waukesha website design expert!

What is the Midwest’s largest billboard marketing campaign? By any means I believe that it is the Wisconsin Dells…

If you utilize the Google search engine and search the term “Wisconsin Dells”, there are approximately 1 million and twenty thousand results!  Now I’ve seen larger return results for other categories, (e.g; utilizing the Google search engine for the term “Billboard Advertising” has approximately 5 million 470 thousand results) but that is not what I am here to discuss today.  I simply wish to discuss other means of marketing a business other than through the Google search engine.  That’s right, billboards!

Billboard Marketing

The cost of billboard advertising ranges anywhere from $700 to $2,500 a month.  However, at that rate 10 billboards could run as much as $25,000 per month. That sounds like a lot of money, until you realize that a full-page ad running for one day in a major newspaper costs about the same.   Compare those costs to a website and its patently clear that online marketing is a much more affordable method of getting your business seen by visitors.

For as long as I can remember visiting the Wisconsin Dells, the vision of billboards have been etched into my memory as well.  The closer you get to the Wisconsin Dells, the more frequent the billboards become!  Although I lack sufficient factual information to make any comparison to, in a recent trip through the Wisconsin Dells I made some mental notes and took some photos of some these forms of billboard marketing.

As I was approaching the Wisconsin Dells, one of the first billboards I observed was for Tommy Bartlett’s.  Although the following photo was taken approximately 19 miles from the Wisconsin Dells, the first sign was about 30-40 miles from the Dells while traveling West on I-94:

I could only hope that anyone who has ever visited the Wisconsin Dells  knows that Tommy Bartlett’s Water show is among the top of the list of must see Wisconsin Dells attractions.  What is noteworthy are the number of billboards that the Tommy Bartlett business has.  They are everywhere!  And along with their billboard-mania campaign, they also have a really nice website that has excellent ranking and indexing in the major search engines.  Check  their website out for yourself: Tommy Bartlett And although their business took a terrible blow in June 2008, when the flooding in the Wisconsin Dells emptied Lake Delton; putting a temporary stop to their show, it appears that they are back in the groove of business operations and marketing.

Now closely following second to Tommy Bartlett’s  billboard marketing are the litany of indoor water parks hosted in the Wisconsin Dells.  Again, I lack sufficient factual data to make any comparisons, but the water park signs are everywhere as well!  As a matter of fact, a little bit of research in the Google search engine shows that the Wisconsin Dells claim the world’s largest indoor water-park, and clearly that marketing campaign is an awesome one at that!  Just as you exit the freeway into the Dells is the Kalahari sign:

Followed by the huge wall mural — a type of billboard — promoting the Kalahari indoor theme park:

But the proclaimed “America’s Largest Waterpark” is Noah’s Ark:

Aside from their billboard marketing campaign, the Noah’s Ark website is indexed very, very well in the search engines.  Having a website, and having it indexed in all 3 major search engines is a challenging achievement for even the best of any online marketing entrepreneur.  Oh.  I almost forgot to mention Tadpole Bay — another Noah’s Ark attraction for children:

Primarily due to these indoor waterparks, in recent years the Wisconsin Dells has gone from a summertime family getaway vacation spot, to an all-season vacation place.  This has substantially boosted businesses in all spectrum’s of the Dells, including lodging, dining, and indoor attractions that otherwise would close down during the slow winter season.   As such these marketing campaigns have been increased as well, so overall what once used to be a seasonal endeavor has turned to full time obligations in the marketing field.

For me the Wisconsin Dells represents a host of memories in addition to the ducks, waterparks, and attractions.  Just a simple stroll through the downtown area can offer a relaxing time as I stop in to some gift shops or other memorabilia places.

But lets not forget about the plethora of dining places in the Dells.  My Google search had a return of 94, 900 results just for dining, and I know that in this area the online marketing campaign outweighs the billboards.  Perhaps with one very special exception, that is…   If I mention the word “lumberjack” do you know what I’m talking about?  Of course you do!  And if you don’t know that the answer is Paul Bunyan’s, then you need to get to the Wisconsin Dells and get you some!

Now that billboard is pretty much dwarfed by the signs and displays of the restaurant itself!  Especially the Paul Bunyan and Babe the blue Ox statute outside the restaurant:

And last but not least a little memorable token of appreciation for my friend Allyn Hane, whose site I strongly recommend you check out.   There is a lot to learn from him.  I consider Allyn a fellow marketing entrepreneur and we share resources and help each other.   That’s essentially what this business is all about: Helping each other to help ourselves, and in the end everyone wins, but anyway…  This one’s for you Allyn:

In my estimation the marketing scheme of the Wisconsin Dells has one very important component that is lacking.  Although they have a Twitter and Facebook page, they do not engage in social media — whether its due to a lack of staff or whatever?  However, Kalahari,  Noah’s Ark, and others actively engage in these social media venues  and keep a constant fan base in their online marketing scheme.

Nevertheless, my ultimate conclusion is that for the majority of what I believe captivates my short term attention that being billboards, is outweighed by the internet marketing and online marketing campaigns engaged in by these local Wisconsin Dells area businesses.  Billboards are brief, short-lived images that do not offer any type of social engagement or otherwise.  Whereas, the internet and online social media venues are current trends that are more easily accessible from anywhere in the world at any time.  Moreover, online venues offer answers to questions and other valuable resources and bits of information that are otherwise unavailable through billboard marketing.

Are you a business owner?

Does your company advertise on the internet and/or have a website?

If so, where does your advertisement/website rank in Google?

If your ranking in Google is anything but excellent, your business internet marketing campaign is in trouble!  But there is hope for your business marketing plan and Liberty Web Marketing is the source of that hope.

Utilizing the proper search engine optimization (SEO) tools and resources is essential to an effective internet marketing campaign.  In most situations it only takes a little tweaking here and there to get a website optimized.  From there we employ some online marketing techniques and before too long your business website is right there on the first page of the search engines where customers will see it.

Online Marketing Statistics

In March of 2010 Google ranked highest in search engine usage, accounting for 70.95% of all search traffic in February.

Simply stated, these numbers cannot be ignored when it comes to marketing your business and gaining traffic and visitors to your business advertisement and/or company website.

In April of 2009 there were 14.8 billion searches performed in the United States, with nearly 74% of North America utilizing the internet to search for and find things.

More customers than ever are using the web to find businesses, and online searchers are more likely to convert to sales for your business.  Is your business cashing in on these online sales?

Liberty Web Marketing utilizes search engine marketing techniques which will get your business ranking in Google on the first page where potential customers will actually SEE your business website and create sale conversions.

Don’t wait for customers — put your business in front of them.

Greetings!

I would like to take this moment to welcome you to Liberty Web Marketing of Waukesha.

Liberty Web Marketing focuses on the essential elements of website development by implementing and applying crucial components to your website so it is functional,  search engine friendly, and appealing.  Without these necessary fundamental components your website is just another location in cyberspace oblivion that may or may not be found and viewed by your potential customers.  Liberty Web Marketing makes the internet happen for your business through optimum website development practices which get your website listed high in the search engine results pages.  If this is what you are seeking for your Waukesha area business, please contact us and we can schedule a time to discuss the option available for you.

I hope you enjoy your visit, and further encourage you to leave comments or ask any questions that you may have.

For detailed information about the services which we provide, please browse through the navigation tabs above for the variations of service packages we offer, as well as notable facts and statistics concerning the latest internet trends.  Additionally, please feel free to  subscribe to any of our social sites listed below to stay updated on the latest developments and information about Liberty Web Marketing: