If someone were to ask, what would you say is the primary selling point of a website for either personal or business use? Would you say it’s the appearance of a website, such as the graphics and fancy fonts? Would you say that the layout and structure of the website is most important? Maybe you think that the navigation and visual elements are the most important components of a website’s design.
The simple truth is that not any single one of these suggestions is the right or wrong answer. However, every one of these suggestions is a crucial element that should be included in every website for common user friendliness.
Take, for example, navigation and structure. You’ve likely visited at least one website that you struggle to navigate through, and perhaps you’re searching for a specific item or category and cannot find it. After several minutes of looking you simply gave up and moved on to another web space that offers the item you are looking for – and which you can actually find. There’s nothing more frustrating that getting lost in a poorly structured website.
Imagine if that were your business website… Frustrating your visitors with poor navigation and structure speaks not only to the organizational skills of the business owner, but also to the business’s cares for their customers. It may or may not be the fault of the person responsible for developing the website, but the responsibility rest square on the shoulders of the business owner.
Another example may be typography and fonts. Again, I’m certain that you’ve come across a website that uses fancy cursive, or otherwise a font that is so small that you strain your eyes in attempt to read the information contained on the site. The fancy font may look cool to you, the business owner, but to some visitors – old and new customers especially – the fancy fonts or small print may force them to go elsewhere or otherwise lose out on an important message or special that your business is offering?
User Friendly Web Development is Essential
The point of this short article is that a website is more than just a website. It is both a symbol of the business it represents, as well as an indication of the business’s respect for its customers and website visitors.
Taking this information into consideration, it is very important that when consulting with a web developer you pay close attention to how much they pay close attention to your desires and the needs of website visitors. Also, a good web developer should use their expertise and suggest potential conflicts or issues such as those mentioned above.
At Liberty Web Marketing we serve both the clients desires and the visitor’s needs when it comes to easily and smoothly navigating through the website.
We listen to our clients and provide a user friendly web space that serves the best interests of everyone.