Social Media: Actions Speak Louder Than Words
Yes, I agree that actions speak louder than words, but numbers speak the loudest of all actions. So lets talk numbers…
In an August 2009 online panel survey of 1,800 participants performed by The Nielsen Company, recent trends clearly demonstrate that social media has not only changed the way in which consumers gather and communicate online, but how the social media has impacted content discovery and navigation sources.
For example, although the first of the following images demonstrates that search engines are the primary resource utilized for finding new information online, clearly the second image establishes that social message boards are the core research channel utilized by the majority of the participants in the research panel.
As such, applying these numbers and facts to your business marketing plan would necessitate that success is likely if you direct part of the campaign towards social media sites. But more times than not it means more than having a social media site like Twitter or Facebook.  Implementing this type of marketing campaign also means establishing, staying involved with, and communicating in your social network — gaining new members and friends.
But this takes time, and as a business owner you are likely busy with the day-to-day affairs of your business activities and lack this necessary time to manage your social site. Does this mean that you have to miss out on this potential marketing scheme? Absolutely not! Liberty Web Marketing offers social media marketing services which include monitoring and keeping your business social site up-to-date and active.